The Industrial Division of Turtle Wax is dedicated to supplying the car wash industry with only the highest quality car care products available today. We take great pride in our Research and Development which designs our products to meet the needs of the car wash industry. An example is our Hyper Concentrate Flex Pak product line.

Once products are designed and developed, our Quality Control Department ensures that every batch of product we make meets our high quality standards, time after time.

At Turtle Wax, our only focus is on auto appearance products, as Turtle Wax is the leader in the car wash industry. With over 50 years of experience, Turtle Wax has developed consumer brand recognition of over 94%. That means over 9 out of 10 people know the name Turtle Wax. That's more brand awareness than any other car appearance chemical company.

We are dedicated to working with our customers to deliver the highest quality wash quality, generating the highest revenue per car for the operator. We do this through signage and identity items, retail promotions, training, co-op advertising, as well as cashier incentive programs.